Flat mark
For interfaces, documents, favicons, and every use below 96 px.
Official identity
Geometry 1.0.0Cofelt brand resources
A measured identity for a human social network: open, tactile, and built around connection by choice.
Primary lockupPressed fibre / large format
01 / The mark
One shared shape. Three connected ideas.
- Open frameCommunity without enclosure.
Cofelt creates shared space without closing around the person inside it.
- Inner CThe person and the Cofelt signature.
The centre stays distinct, legible, and free to remain itself.
- BridgePrivate context becoming connection.
The joining stroke is the product idea in its simplest form: connected by choice.
02 / Approved expressions
One silhouette, prepared for where it lives.
Pressed mark
For loading, launch, editorial, and larger moments where the material can be seen.
App tile
Opaque warm ivory for app stores and installed surfaces, with adaptive exports supplied separately.
03 / Colour
Quiet materials, exact values.
Pine
#214D4EPrimary mark
Warm ivory
#F4E8DCIdentity ground
Ink
#111917One-colour use
Mist and crimson belong to the product interface. They are not alternate logo colours.
04 / Wordmark and type
A tactile name inside a precise product.
Special Elite is reserved for the wordmark and rare identity moments. The supplied artwork is outlined, so no font installation is required.
Special Elite400Wordmark and rare identity moments
Plus Jakarta Sans600–800Display, screen titles, and actions
Inter400–600Body copy, forms, navigation, and chat
Fraunces600–900Journal and editorial reading moments
IBM Plex Mono500–600Cofelt IDs and tabular data
05 / Use
Consistency keeps the mark recognisable.
Keep
- Use the supplied masters without redrawing them.
- Keep clearspace equal to one primary stroke.
- Use the flat mark below 96 px.
- Use pine on light and ivory on dark.
- Reserve texture for larger identity moments.
Never
- Do not stretch, rotate, close, or outline the mark.
- Do not detach the bridge or replace the inner C.
- Do not add gradients, gold, extra dots, or effects.
- Do not place the pressed texture at favicon size.
- Do not use alternate colours as the primary identity.
Ready-to-use files
The public Cofelt brand kit
Approved marks, wordmarks, lockups, app icon, favicon, SVG and transparent PNG exports. Internal construction files and audit evidence are intentionally excluded.