Flat mark
For interfaces, documents, favicons, and every use below 96 px.
Official identity
Geometry 1.0.0Made to
feel Cofelt.
The official marks, colours, and files. All in one place.
Primary lockupPressed fibre / large format
01 / The mark
Connection, in a single shape.
- Open frameRoom to belong.
- Inner CSpace to be yourself.
- BridgeConnected by choice.
02 / Approved expressions
Three expressions. One identity.
Pressed mark
For larger moments where the texture can be seen.
App tile
For app stores and installed surfaces. Adaptive exports included.
03 / Colour
The Cofelt palette.
Pine
#214D4EPrimary mark
Warm ivory
#F4E8DCIdentity ground
Ink
#111917One-colour use
Mist and crimson belong to the product interface. They are not alternate logo colours.
Typography specifications
04 / Wordmark and type
Wordmark & type.
Special Elite is reserved for the wordmark and rare identity moments. The supplied artwork is outlined, so no font installation is required.
Special Elite400Wordmark and rare identity moments
Plus Jakarta Sans600-800Display, screen titles, and actions
Inter400-600Body copy, forms, navigation, and chat
Fraunces600-900Editorial and reading moments
IBM Plex Mono500-600Cofelt IDs and tabular data
Brand usage guidelines
05 / Use
Use it with care.
Keep
- Use the supplied masters without redrawing them.
- Keep clearspace equal to one primary stroke.
- Use the flat mark below 96 px.
- Use pine on light and ivory on dark.
- Reserve texture for larger identity moments.
Never
- Do not stretch, rotate, close, or outline the mark.
- Do not detach the bridge or replace the inner C.
- Do not add gradients, gold, extra dots, or effects.
- Do not place the pressed texture at favicon size.
- Do not use alternate colours as the primary identity.
Ready-to-use files
Everything you need.
Approved marks, wordmarks, app icons, SVGs, and transparent PNGs.